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Madoc & Marmora Tim Hortons Locations

will support The Heart of Hastings Hospice

and Tim Hortons Foundation Camps

From Nov. 13 to Nov. 19, Tim Hortons in Madoc & Marmora is kicking off the holiday season with smiles and kindness with its first ever national Holiday Smile Cookie campaign, where 50 per cent of proceeds are donated The Heart of Hastings Hospice, and 50 per cent of proceeds to Tim Hortons Foundation Camps.

“For over 25 years, our guests have enjoyed rallying with us during every Smile Cookie campaign to raise important funds for charities and community groups close to home,” says Hope Bagozzi, Chief Marketing Officer at Tim Hortons.

“We decided there’s no better time than the holiday season to continue this tradition in a new way and we’re excited that Holiday Smile Cookies will also support Tim Hortons Foundation Camps, which since 1974 has supported over 315,000 youth at its seven Tims Camps. We know our guests across Canada will be thrilled to help us support the spirit of kindness this holiday season.”

The Tim Hortons Holiday Smile Cookie is a delicious, white chocolate chip sugar cookie that’s infused with red and green sprinkles and adorned with a hand-decorated smile. Tims Holiday Smile Cookies are a great treat to share with family members, friends and colleagues who can join in on giving back to their communities, one cookie a time.

We are so grateful to be selected by Katie Moore and her team at The Madoc & Marmora locations for this exciting campaign”, said Pauline Pietschmann, Fundraising and Awareness Coordinator at The Heart of Hastings Hospice. “We are looking forward to helping at the store fronts and hope to see many supporters at these two locations Nov 13-19th.

Visit for more information on the Holiday Smile Cookie campaign.


In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,400 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit

For further information:

“For adults grief is like wading through this enormous river

whereas for children it's puddle jumping,

but when they're in that puddle it's no different to the river.”

- Julie Stokes, Winston’s Wish

Have you ever been to a funeral where there are children present? Generally you can see them playing tag around the casket, or playing as though they have no concept of where they are. To adults this appears that they do not feel grief, at least not in the same way or magnitude that adults feel it. If you take nothing else away from this little musing of mine, please take away from this that children grieve also… it just looks different.

Beginning in utero and continuing until our mid-twenties, the human brain is continuously growing, and changing. Genetics and experience combine to mould our brains into what they will be in adulthood. What that means is that like their tiny bodies, their tiny brains are ever changing growing and adapting to the world around them.

Julie Stokes in the above quote from the amazing UK organization Wintson’s Wish ( describes children’s grief brilliantly. Children jump in and out of grief, as if they take it for as long as they can handle, and then distract themselves with play, however when they are in that grief, their grief is intense. Unlike in adulthood where we deal with grief usually as a large chunk, children experience grief through each developmental stage of their lives. This is especially true for close deaths. A child who loses a parent in early childhood, may appear to come to terms with the loss easily, however they will experience that grief throughout their lives and at different stages such as when they attend school and see other children with both parents, and for important events. It’s important for those who love these children to be prepared for this and to love and embrace them. This is normal, not awesome, but normal.

November 16, 2023 is Children’s Grief Awareness Day. Children's Grief Awareness Day ( I would like to propose, as caring adults we shed a light on something that does not receive nearly enough attention. Let’s talk about children’s grief, heck let’s normalize conversations about death and grief.

What I am asking you to do is take part in The Children’s Grief Awareness Day. How do you do this? Download the Children’s Grief Awareness Day Pledge

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Madoc, ON – The Heart of Hastings Hospice is pleased to announce they were selected to receive $42,241.92 through the Government of Canada’s Community Services Recovery Fund, administered by the Canadian Red Cross. This funding has supported the modernized volunteer recruitment strategy to meet increased volunteer demand and provide ongoing retention and support of volunteers.

“I am continually impressed by the passion, dedication, and creativity of community service organizations, like the Heart of Hastings Hospice,” said the Minister of Families, Children and Social Development, Jenna Sudds. “I am equally proud the Government of Canada has supported their important work through the Community Services Recovery Fund. By investing in these organizations and their projects we can help to create a more just and equitable society, where everyone has opportunities to succeed. I look forward to seeing the positive impact of this investment in Madoc over the years to come.”

Volunteers are an integral part of the hospice residence workforce, and in the communities we serve with our visiting hospice support.

The Community Service Recovery Fund allowed The Heart of Hastings Hospice to incorporate the following:

· Support a Volunteer Recruitment Coordinator position to recruit, retain and support volunteers.

· 12 new volunteers recruited since May 2023

· The ability to offer new in-house training to volunteers.

· The purchase of technology in the form of video conferencing for volunteer training and virtual


· The implementation of volunteer support groups and volunteer wellness check ins

· Increased volunteer and client matching in the community

· The maintenance of a monthly newsletter and social media campaigns to keep connected with volunteers

"The impact of this Community Services Recovery Fund cannot be underestimated,” said Pauline Pietschmann, Fundraising & Awareness Coordinator. “This funding has allowed us to dedicate and support a role specific to the recruitment, training, support and retention of new volunteers, while allowing us much-needed funds to support the need for in-house technology to facilitate volunteer training and workshops.”

The Heart of Hastings Hospice is a community-based, volunteer organization dedicated to meeting the needs of individuals and their families who are facing the terminal phase of their illness, and the grief/bereavement period. The Heart of Hastings Hospice will assist these people to remain in their home longer and support those wishing to die at home or in The Heart of Hastings Hospice House.

The Community Services Recovery Fund is a one-time $400 million investment from the Government of Canada to support community service organizations, including charities, non-profits and Indigenous governing bodies, as they adapt and modernize their organizations.

The Community Services Recovery Fund is being delivered through three National Funders - Canadian Red Cross, Community Foundations of Canada, and United Way Centraide Canada

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